Many associations do not take the time to review their performance. They are just too busy! Unfortunately there can be serious consequences. Common questions Association executives ask include:

• How can we provide better service to our existing members?
• What do our existing members want?
• How can we attract new members?
• What other products and services should we be offering?
• What are we doing well and how can we improve?

Get feedback

Unless Associations get feedback from their members, they will not know what the organisation does well and how it can improve. Based on international best practice, Norton Consulting Group has developed a series of well-focused questions that provide information to effectively assess your members' needs.

More stategies for Associations

Conduct a Member Survey

We have developed a simple model that

• Takes the guesswork out of assessing members’ needs
• Provides a precise set of recommendations
• Asks specific questions related to your organisation
• Draws on the collective wisdom of those who care about your organisation

10 reasons to find out what your members want

1. Help define products and services
2. Provide input to future direction of the Association
3. Demonstrate you are listening to your members
4. Give members a chance to say what they think and give feedback
5. Improve the relationship between members and management
6. Improve operational efficiency
7. Improve committee performance
8. Assess resources and capabilities
9. Define developmental objectives
10. Establish criteria by which to measure Association’s performance

An important first step involves understanding what your members want. From there you can develop programs, products, tools and services to meet and exceed their expectations.

Norton Consulting Group provides a tested process that delivers a confidential, external evaluation of your members' needs. Please contact us if you want to know more.”

Dr Catherine Norton